Role:

Senior Game Designer

-Analyzed player analytics from soft launch
-Hypothesized experiments based on metrics
-Wrote documentation
-Mentored junior designers
-Designed and lead new features from concept to implementation
-Worked through pre-production/Wrote GDD

Tools Used:

Unity3D, Microsoft Office, Adobe illustrator/Photoshop

Programming Languages Used:

Length:

< 1 year

Platform:

iOS, Android

Overview:

Mobbles started out as an AR collectors game, similar to Pokemon Go. The team wanted to expand the Mobbles name and try other genres. Together, we concepted many different types through prototyping until we landed on a collectors card game with strong meta progression and exciting moment to moment gameplay. I worked on building the GDD and then leading the features with the Art/Development departments. We were able to collect early data through soft launches, from there I designed and ran experiments against our metrics to gain a better understanding of player motivation. With this data, we designed new features to further increase engagement throughout the game.